In fact, it may be the most important and (hopefully) influential piece of writing I’ve ever published. This isn’t going to be about fitness, and it isn’t going to be about nutrition; at least, not directly.
I don’t have any groundbreaking exercise program to share with you, or any cutting edge diet plan. I don’t even have a funny story to share with you.
Instead, I want to talk about you—or really, about us. All of us. About me, and about anyone who reads this blog.
You see, when I started this site, I was intending to create more than just a website where I could give out information—my aim was to craft a community that people could contribute in order to both learn about and discuss fitness, nutrition, pop-culture, and themselves.
That said, I am not the most important piece in this puzzle. I’m just one of many fitness bloggers looking to dish out info and help people get into shape.
YOU are the most important part of this.
Becasue this community cannot flourish, cannot fulfill all of the promise and potential that I KNOW exists if you do not participate.
This blog post is for the lurkers—those of you who stop by, check out the post, and leave. Look, I’m happy to provide you with as much information and entertainment as I’m capable of. I love knowing that a lot of you are digging the blog, because I truly want to help people…but frankly, I enjoy writing so much I’d probably blog into empty space.
Now, I have to mention, I have lot of readers who comment regularly—but here is a fun little factoid.
As of this writing, I have an email list of roughly 60,000 people. Every time I send out a newsletter linking to a new blog, an average of just about 15% of you open it. Of the 12,000 people who open that email, about 1,000 people click through to the blog, or ~8.5% (more accurately, it’s 5% of the total people who received the email).
Now, withing being immodest, that’s actually pretty good. The chart on the right indicates interaction in the “average” online community–which is about where we’re at now, all told. As you know, I don’t care much for average.
Besides, if 1,000 people are reading, the fact that I get an average of 60-80 comments per post isn’t as great—especially considering that a good portion of them are comments from me responding to questions.
It’s a tight little family of commentors, but I KNOW we can do better.
I am generally writing from an informative perspective, and I try to give the best I can, but I often miss out on some little stuff that could probably help a lot. If you ask a question that allows me to clarify the finer points, we’ve added to the value of the post.
More importantly, YOU probably have a ton of insight and information to share with others; we can ALL learn a lot from each other, and that includes me.
I truly believe that the value of this entire website is ultimately going to be determined not by how many posts I put up, or even the quality information contained in those posts—it’s value will be determined by how many people this site helps, and the degree to which we can help them.
The value of any blog update at Roman Fitness Systems is less in the post and more in the quality of the conversation that results from the post, and how the interaction allows us to build relationships.
It’s those relationships that keep bringing us back to the site, and as you do that, you’ll keep adding value and helping all of us improve.
And so, this post is your call to action. NOW is the time to come in from the cold, and take a seat at the table. It’s time to join the community.
Here’s the next step: today, if you’ve never posted before (and even if you have), I want you to just comment. And don’t just say hi. I want you to take it a step further.