RFS Mastermind


If you’re reading this, it means you’re on the outside rim of the inner circle, about to move inward towards something special.

I’m finally listening to all of the peeps who are either smarter than I am or simply have a better idea of how I can leverage my time to help the people I believe in become more successful in the shortest period of time.

To that: The time has come to start a business mastermind and help a select core of individuals straight up crush it on their way to leveling up.

My goal is to fill this mastermind with 25-30 people who are ready to work with me and each other to take their business to the next level. I’ve hand-selected about half of these awesome individuals, but the fact is, there are a ton of amazing folks doing cool shit that I don’t yet know about. 

You are very possibly one of them. So that’s why we’re here: if you want to work with me, if you want help taking your business to where it should be, if you’re interested in getting published and writing books, and running high priced coaching programs and having a business that makes you a killing doing something you love…then you may want to take a moment and read this page.

If you’re ready to join diverse group of professionals in all of the industries surround fitness, if you’re ready to network with high level entrepreneurs and marketing geniuses, then I’m about to blow the doors off things for you.

The RFS Mastermind is finally here, and everyone will wind up meeting awesome folks, expanding their network, building their businesses at an accelerated rate, and—of course–making more money.

But, I’m getting ahead of myself. Let’s just be clear that I’m going to do what I can to make this a no-brainer for you, to really make sure that you get insane value from it. But before any of that, let’s cover the basics. 

WAIT! Wut iz a Mastermind?

Forgive the redundancy here, but for the sake of being thorough I just want to get all of the basics on paper so that everyone knows the score.

A “mastermind” is basically a coaching group of like-minded individuals who network and share ideas, with the intention of helping everyone in the group advance both individually and collectively. (So far as I know, the origin of the term “mastermind” goes back to Napoleon Hill in Think and Grow Rich.)

In this particular case, the mastermind will be led by me, and as mentioned will be made up of about 30 people of varying levels who all want to increase their businesses.

Speaking typically, a mastermind group has no real “end” date, but for the purposes of ease, we’re going to view this as a year-long coaching group. This not only creates some urgency, but also allows us a really healthy timeline against which to measure consistently increasing revenue and other valuable metrics.

How Masterminding Workz

As a group, we’re going to meet 3-4 times per year in person, in various cities over the course of the year (a list of dates is below, but the first meeting will be in LA November 12-15).

Each meeting will have it’s own “theme” or focus for the weekend, but, in terms of or the overall goal of the mastermind, my aim is to help everyone in the group do what I’ve done: create a 7-figure-plus business that pulls in active and passive revenue from a number of diverse revenue streams.

Getting a bit more in depth, my goal is to teach you the ins and outs of:

  1. Writing awesome fitness content and getting published like a boss

  2. Creating products that sell like crazy

  3. Copywriting mastery to help you do exactly that

  4. Affiliate shit — which is everything from managing and recruiting affiliates to maximizing your own back-end affiliate income

  5. Creating coaching programs that bring in as much as $60K per month

  6. Networking like a fucking maniac

All of that cool biz stuff that you need to know to help build, thicken, and maintain all of the pieces of a thriving business.

Further Goalz

Having a highly profitable online business is like running complex machinery–there are a lot of moving parts. The goal for me is to not just help you build a bigger machine (or, worse, a machine with bigger parts), it’s help you create something that functions smoothly and easily, without as much attention as you might think.

A big part of this is built right into the coursework of the mastermind itself.

I can tell you first hand that building a big, profitable business that demands ALL of your time is actually WORSE than having a small business that makes almost no money. You’ll very quickly learn that time is more valuable as a currency than cash. Trust me.

To help you avoid that, we’re going to basically focus on everything you need to live an awesome life: scheduling, outsourcing, delegation, hiring amazing employees, time-management, basically guiding yourself towards greatness.

What You Actually GET

We’re Gonna Hang Out

As I said, we’ll be meeting four times per year. Each of these meetings technically begins at 8am (ish) Friday morning. So, Thursday night, we meet for high fives and drinks, and to check into hotels, etc.

The meetings are three days of pure content, with talks given by myself, and various high level mastermind guest speakers.

Every meeting will have one day dedicated to a traditional “hot seat” style mastermind, during which you will have a chance to explain your business in full, and for everyone else–myself, your fellow members, speakers, etc–to give you invaluable feedback on every aspect of what you’re doing.  

The mastermind hot seat is the single most important and productive day you can imagine. Not only will you be able to learn directly from people who are doing what you want to be doing, you’re going to get SPECIFIC instructions on things to change–tweaks to sales copy, ways to increase revenue, and things you can drop entirely to save time.

As mentioned, each meeting will have a theme, or focus. Obviously, every meeting will cover all aspects of business and touch on anything you specifically need to work on, but I think it’s helpful to do some directed coursework in advance.

To that, one meeting will be dedicated towards writing and getting published (articles, ebooks, traditional books); another meeting will be devoted to all aspects of social media (learning and mastering new platforms; maximizing revenue via things like facebook ads), and so on.

Each meeting will have 1-3 EXPERT speakers to come in and teach you about that specific topic. Because, as I like to say, you’ve gotta have a guy for that.

  • Want to learn about facebook ads? We’ve got a guy for that.

  • Need to learn how to use Instagram to drive business to your coaching program? We’ve got a guy for that.

  • Trying to figure out how to get into Men’s Health? Got a guy for that, too.

The point is, no one builds a 7-figure business alone. We all stand on the shoulders of giants and learn from people who have been there before.

Lucky for us, I know A LOT of giants, and I’m going to bring them in so you can meet them, learn from them, network with them, and ultimately profit from all the great shit they’ve done.

The Rest of the Year

Meeting up four times a year is awesome. And you’ll learn, and we’ll party, and it’ll be awesome. But that’s just the tip of the iceberg. And the truth is, it needs to be.

Because as much as we’re going to kill it during those meetings, the fact is, you can only get so much accomplished in three days. And if we’re hanging out for a total of 12-15 days…what about the other 350 days of the year?

Good question.  

In between the mastermind meetings you’ll have access to our private online group where each and every day the group is sharing their newest promotions that are working for them and the big business breakthroughs they’re having so that you can easily swipe and model their success.

Speed of success is amplified because of the online group and the constant sharing of what’s working now to drive more traffic and boost sales and conversion.

Every single month, there will be a group conference call led by me, during which we’ll assess progress and give some feedback on where to direct your attention next.

Personal Attention

In addition to the monthly conference calls, you’re also going to get more one on one time from me in the form of a quarterly strategy call.

To make sure you’re absolutely prepared for each one of our in-person group meetings, you and I are going to get on the phone for 60-90 minutes and go over everything we can about your business and the progress you’ve made since the last meeting.

How this plays out is going to be up to you–ideally, we’ll chat about 2-3 weeks before the in-person meeting (which will be about 3 months since the last one), and you will have made a ton of progress on everything you’ve been working on since then. The goal is to keep you accountable, give you new things to work on, and have you be constantly sharpening your skills as a writer, marketer, and entrepreneur.

The more work you do before that phone call, the better off everyone is, so we’re going to make sure you get the most out of everything.

It’s a Team Effort

As I’ve mentioned — this isn’t just “my” mastermind. It’s the official RFS mastermind. That means you’re getting me, my staff and team, and my network.

The fact is, I’ve built a huge business, but I haven’t been able to do it alone. I’ve hired amazing people who have taken projects I’ve assigned them and run with them in directions I never would have been able to dream up. Things are better with more brainpower, and my team has a lot of brainpower.

Whether you want to create and launch a new product (or series or products), start a clothing line, or start selling high-ticket coaching that nets 10s or thousands a month, I’ve got someone on my team who has helped me do EXACTLY that. In addition, my network of friends and speakers (which includes everyone from Tim Ferriss and Ramit Sethi to Ryan Holiday and Rick Rubin) is extensive enough that we can pretty much fill any gap you need.

Socrates said that true wisdom is in knowing you know nothing. And while I don’t claim to be truly wise, I’m definitely smart enough to know that I don’t know everything–so I surround myself with people who know a lot more about things I don’t. And we’re going to make absolutely CERTAIN that between my network and the RFS team, we leverage every person we know to help your business grow.

So. Let’s fucking do this.

Action Steps

Again, the first meeting is in November, here in LA. But I want to get things started with the virtual mastermind, the conference calls, and everything else you get at least a month before hand. This stuff takes time to plan, so we need to get moving ASAP.

If this is something you’re interested in, just fill out the application below, and we can get started.

I’m pumped to do this, and now that I’m actually getting it started, I can tell you that I’ve rarely been this excited about a project. Can’t wait to help you take it to the next level, brah. 




RFS Mastermind