Sam Forget Sam Forget is the owner of Hercules Performance, where he specializes in helping regular people simplify and de-stress the fat loss process. When he’s not working, he’s probably with his dogs or daydreaming about his next tattoo. Sam has put together a guide on how to stick to your fitness plan when you’re NOT feeling motivated. You can snag your free copy and discover the top five proven methods for sticking to your plan here.